Honda Wins Three Red Dot Design Awards, Including 'Best Of The Best' For Honda E

Honda’s all-new, highly acclaimed Honda e has been awarded the ‘Red Dot: Best of the Best 2020’ award, the highest honor in the internationally renowned ‘Red Dot’ awards, for its innovative product design. The 2020 Honda e also received recognition in the ‘Smart product’ category, along with Honda’s all-new CBR1000RR-R Fireblade SP.This accolade for ‘outstanding design’ is and is the latest award win to highlight Honda's commitment to creating beautiful products that are designed without compromise. The annual Red Dot awards honor excellence across product, brand and communication design from international businesses, with winning products showcased in the Red Dot Design Museum at the historical Design Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are decided by a judging panel comprised of 40 international experts who test, evaluate and discuss each entry.Honda e is the latest arrival in the Honda Electrified Line up, providing a fully electric driving experience for future urban environments. From the signature front and rear LED lights, set in unique black, concave panels, to the stylish glass charging port cover, clean surfaces and flush features that optimize aerodynamic efficiency and refinement, the Honda e reimagines the identity of a small Honda for the next era of urban mobility.The CBR1000RR-R Fireblade SP is the latest machine to carry the Fireblade nameplate, which was first introduced in 1992. It has always set the benchmark for how a liter-class super sports machine should handle on public roads, but for the new 2020 model - developed under the tagline of ‘Born to Race’ - an unwavering focus on circuit performance come hand in hand with a radical new design. They also benefitted from input from aerodynamic specialists from the company’s in-house racing experts – Honda Racing Corporation – in whose evocative red-white-and-blue color scheme the CBR1000RR-R Fireblade SP is painted.